Cookie Policy

1. What are cookies?

Cookies are small text files that are stored on your device when you visit a website. Cookies help make websites functional, improve user experience, and provide information about how a website is used.

We use cookies and similar technologies (such as pixels and scripts) on our website.

2. Consent and cookie control

When you first visit our website, you are asked to consent to the use of cookies via our cookie banner.

You can:

• Accept all cookies
• Reject non-essential cookies
• Adjust your cookie preferences at any time via the cookie settings available on the website

Your consent is stored and can be withdrawn at any time with effect for the future.

3. Categories of cookies

a) Essential cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionalities such as security, accessibility, and form submissions.

Legal basis: § 25(2) TTDSG, Art. 6(1)(f) GDPR

b) Analytics cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously.

We use:

• Google Analytics 4 (GA4) via Google Tag Manager
• Hotjar (heatmaps and session recordings, anonymized)

Data collected includes:

• Page views and navigation behavior
• Approximate location (country/region)
• Device and browser information

Legal basis: Art. 6(1)(a) GDPR (consent)

c) Marketing and functional cookies

These cookies are used to enable enhanced functionality and marketing-related features.

We use:

• HubSpot (forms, analytics, marketing automation)

HubSpot cookies allow us to:

• Process form submissions
• Analyze website usage
• Communicate with users who submit inquiries

Legal basis: Art. 6(1)(a) GDPR (consent)

d) Embedded content (YouTube)

Our website may include embedded YouTube videos. When you interact with embedded videos, cookies from YouTube (Google) may be stored on your device.

YouTube embeds are only activated after consent has been given.

Legal basis: Art. 6(1)(a) GDPR (consent)

4. Third-country data transfers

Some of the services we use (e.g. Google, HubSpot, Hotjar) may transfer data to countries outside the European Union, particularly the United States.

Where such transfers occur, they are based on:

• EU Standard Contractual Clauses (SCCs)
• Additional safeguards where required

5. Cookie retention

Cookies are stored for different periods depending on their purpose. Retention periods are defined by the respective service providers and may range from session-based cookies to several months.

6. More information

For detailed information on how we process personal data and your rights under data protection law, please refer to our Privacy Policy.

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